If You are doing digital marketing and you are not focusing on content development part sure you will be behind from your competitors. If you want to drive Traffic, sales, and conversion through your website, You need to focus on content development strategy.
Content is the king and will be for keyword ranking in any search engine this is because first priority to provide the right information to the user what they are searching for.
Most of the companies focusing on creating quality content for drive traffic and sales through digital Marketing platform. They are spending lots of effort and spending money on content part for getting good ROI.
Here are seven good reasons to focus on quality content.
1. What is User Searching For?- Searching Intention
Create content for users not for search engine. Publishing content which user love to read it because search engine like Google focus on user behavior(how the user is behaving with your website). If the user is not spending any time on your website that means they are not getting any information what they searching for.
User intention can be as below
- Informational- Searching for information
- Transnational- Buying Intent
- Navigational- Checking competitor
2. Click-Through Rates
CTR plays an important role in search engine ranking. If your website getting a good click-through rate that means the user is getting the right information with your landing page. This can boost your keyword ranking. Meta title and description play an important role in good CTR.
In Google search engine 90% clicks come through 1-5 rank position websites. So you can think about how much their competition in there in the top 5 positions.
You can improve your CTR(Click Through Rate) by using below points
- Use numbered lists
- Be related
- Use emotions
High-Quality content always has good engagement, users love to read, share your content through social media and another platform, Bookmark your page and etc.
Here are some points to making engagement your audience
- Being Conversational
- Being yourself
After August core update EAT is a must. E-A-T stands for Expertise, Authoritativeness, Trustworthiness, You have to build EAT in your industry for getting better rank in Google.
Here are some points to improve EAT
- Delete Low-Quality Page from website
- Include Author Names and Bio
- Secure Your Website.
Backlinks are still the second biggest factor to get ranking in search engine. Getting back. Getting backlinks from high authority relevant site can change the game.
Why backlinks are still so important?
- Helps in Indexing and Crawling
- Reputation Management
- Drive traffic
- Improve Credibility
6. Web Traffic
Getting organic traffic from the search engine is tough for a new website in a competitive niche. Driving Traffic from social media, paid media, email marking also can make the indirectly ranking signal in search engine.
7. Social Shares
If your content is good people will share it on social sites like Facebook, Twitter, Reddit, and other social media platform. it also depends on your niche like the entertainment industry has more engagement on social than others